How Threads by Meta is set to overtake Twitter ?

Twitter vs Threads

Threads a new app released by Meta on 5 July 2023 ; gained over 100 Million users within the first week of its launch. Twitter has only 250 million active users therefore this has set up a takeover by Threads app over the text based messaging app space. Elon Musk has already threatened Mark Zuckerberg with an intellectual property lawsuit.

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With in the first week of Threads launch Twitter saw a 25% decline in active users prompting an angry reaction by Musk trading ugly insults towards Zuckerberg – the two tech giants. As Threads is now offering an alternative to Twitter – as friendly kind public square here are some reasons why Twitter is failing to stop Threads growth trajectory.

Weaknesses of Twitter:

  1. Character Limit: Twitter imposes a strict character limit of 280 characters per tweet. While this constraint encourages brevity, it can limit the depth and nuance of conversations.
  2. Spread of Misinformation: Due to the fast-paced nature of Twitter and the ease of sharing information, misinformation and rumors can spread quickly. The platform has faced criticism for not effectively curbing the dissemination of false or misleading information.
  3. Trolling and Harassment: Twitter has struggled with issues related to trolling, harassment, and cyberbullying. The anonymity provided by the platform can embolden individuals to engage in abusive behavior, leading to a hostile environment for some users.
  4. Lack of Context: Given the limited character count, tweets often lack context and can be misinterpreted. This can lead to misunderstandings and conflicts among users.
  5. Lack of Control over Followers’ Feed: Twitter’s algorithmic timeline displays tweets based on relevance rather than a chronological order. This can result in users missing out on tweets from accounts they follow, and it can be challenging to have control over the content that appears in their feed.
  6. Echo Chambers and Polarization: Twitter’s design can contribute to the formation of echo chambers, where users are primarily exposed to opinions and perspectives similar to their own. This can reinforce existing biases and contribute to societal polarization.
  7. Inadequate Moderation: Some users have criticized Twitter’s moderation policies for either being too lenient or too strict. The platform has faced challenges in consistently enforcing its rules and addressing harmful content effectively.

Mark Zuckerberg has taken advantage of Instagram which has several strengths that contribute to Threads popularity and success.

Here are some key strengths:

  1. Visual Content Focus: Instagram is primarily a visual platform, allowing users to share photos and videos with a strong emphasis on appealing visuals. This focus on visual content makes Instagram an ideal platform for artists, photographers, influencers, and brands seeking to showcase their products or creativity.
  2. Large User Base: With over 1 billion monthly active users as of 2021, Instagram offers a massive audience for individuals and businesses to connect with. The platform’s popularity allows for wider reach and engagement potential, creating opportunities for growth and exposure.
  3. Engagement and Interaction: Instagram provides multiple features for users to engage with content, such as liking, commenting, sharing, and direct messaging. This fosters meaningful interactions between users, making it an appealing platform for socializing, building communities, and forming connections.
  4. Influencer Marketing: Instagram has become a hub for influencer marketing, allowing brands to collaborate with popular content creators to promote their products or services. The platform provides tools like Instagram Stories, IGTV, and sponsored posts, enabling influencers to reach and engage with their followers effectively.
  5. Explore and Discovery: Instagram’s Explore feature offers users a personalized feed of content tailored to their interests. This feature helps users discover new accounts, trending posts, and explore various topics, resulting in increased engagement and discovery of different content types.
  6. Stories and Reels: Instagram’s Stories and Reels features provide a way to share short, ephemeral content that is heavily consumed by users. These features support creativity, behind-the-scenes content, and real-time engagement, making Instagram an engaging platform that keeps users coming back regularly.
  7. Business Tools: Instagram offers a range of business tools such as Instagram Insights, shopping tags, and ad capabilities. These tools empower businesses to analyze their performance, sell products directly within the platform, and run targeted advertising campaigns.

Investors of META are betting that the new text based Threads will become a success and increase their revenue and overall company performance.

Written by: Arnold Mutamiri

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