ICS-SP is an innovative African NGO that works in rural areas of Africa together with families communities, and other stakeholders to create safe and nurturing environments for children to reach their full potential.
ICS-SP very core of our work is Skilful Parenting and Ending Violence against Children. These are embedded in well-targeted economic empowerment and agribusiness programmes that aim to improve household income and food security. In our experience, this combined approach leads better chances of sustainably securing the wellbeing of children and families.
ICS-SP has strong capacity continues to enable us to execute at grass-roots level and at the same time connect to governments, expert organizations, CSOs and other stakeholders. Working together with a range of stakeholders has led to better programming that has resulted to stronger, capable and connected families where children are nurtured well and protected from all forms of violence. Our focus is on East Africa, building on our longstanding presence in Western Kenya and Northern Tanzania.
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Investing in Children and their Societies (ICS SP) works to raise awareness, increase understanding, develop solutions, implement, and inspire actions that create safe and nurturing environments where children reach their full developmental potential. In collaboration with communities, partners, and government, ICS SP co-designs and implements evidence-informed interventions that promote positive child development and prevent violence in families, schools, and communities.
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Across Kenya, ICS SP implements programs that promote Early Childhood Development (ECD), strengthen positive parenting, prevent child labour violence against children and promote learning outcomes. While these themes are diverse, they are united by a single vision: ensuring that children grow up in safe, nurturing environments.
To effectively communicate these priorities and outcomes, ICS SP seeks to produce short-form feature stories that combine strong narratives, visual impact, and community voices. These stories will be disseminated across traditional and digital platforms to inform, inspire, and influence a wide range of stakeholders.
3. Purpose of the Assignment
The consultancy will produce compelling short-form feature story adverts that document ICS SP’s work across its thematic areas, inspire action, and strengthen ICS SP’s public engagement, advocacy, and stakeholder visibility and financial resourcing.
4. Scope of Work
The consultant/production firm will be responsible for full-cycle development of multi-thematic feature stories, structured into three phases:
Phase 1: Pre-Production
Desk research and alignment with ICS SP thematic leads (ECD, parenting, child labour prevention, violence prevention).
Development of a concept note, discussion/ interview guides story arc(s), and storyboard.
Identification and vetting of characters/subjects (caregivers, learners’ adolescent parents, community champions, ECD teachers, survivors where ethical).
Ethical approvals, safeguarding consent, and field preparation.
Share a production plan
Phase 2: Production (1 day per location)
Filming in Western Kenya (Kisumu, Busia, Nairobi, Kiambu Kakamega, Siaya, Nyamira and Garissa with possible expansion to additional project sites.
Capture of interviews, case studies, FGDs, Parenting sessions, and community practices that illustrate program impact.
Record supporting visuals (home, school, and community environments).
Phase 3: Post-Production and Campaign Deployment
Editing and packaging of final desktop (4 min) and mobile (2.5 min) versions.
Production of 3–4 teaser clips (30–60s) for TikTok, Instagram Reels, and Facebook Stories.
Integration of subtitles in English, captions, and music
Narration voice overs where required
Preparation of high-quality still photos for campaigns.
Development and deployment of a 3-month campaign plan across:
Legacy media (TV, radio, press)
Digital media (LinkedIn, Facebook, Instagram, TikTok, YouTube)
5. Deliverables
Inception report with concept note, storyboard, and safeguarding plan
One feature story per thematic area (ECD, Parenting, Child Labour and CDW Prevention, VAC prevention and Quality Education), each in 4-min desktop and 2.5-min mobile versions.
3–4 short social media teasers per theme suitable for respective social media platforms.
