Anglo American is a mining company that was formed in 1917 by Sir Ernst Oppenheimer in Johannesburg, South Africa.
In 1917, Oppenheimer established Anglo American to mine gold in the Far East Rand. In the early 20th century, the company expanded into other African countries and became a major producer of coal, copper, and uranium. In 1926, Anglo American became the largest single shareholder in De Beers Consolidated Mines, and in 1929, Oppenheimer became chairman of De Beers.
Anglo American is the world’s fourth largest mining company and operates a coal terminal facility. Their products are used in construction, steel manufacturing, electricity generation, engineering, automotive, and infrastructure.
Anglo American is a global diversified mining business. Our portfolio of world-class mining operations provides the metals and minerals that make modern life possible. We use innovative practices and the latest technologies to discover new resources and mine, process, move and market our products to our customers around the world.
Anglo American Platinum business mines, processes and refines the entire range of platinum group metals (PGMs): platinum, palladium, rhodium, ruthenium, iridium and osmium.
Anglo American is the world’s leading primary producer of PGMs, which have a range of specialised applications that improve lives across the world – from vehicle fuel cells to jewelry; dentistry to glassmaking; pacemakers to petroleum refining.
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Inclusion and Diversity
At Anglo American, we embrace change and promote an inclusive and diverse environment where you can bring your whole self to work, every day. We are adopting new approaches to recruitment, talent development, mentoring, parental leave, and flexible working to further support diversity across our business.
This role is to be located in the UK, France, Germany, Italy or the Netherlands
Job Description:
Join us as a Regional Marketing Specialist, where you will support the Regional Marketing Manager in campaign development and execution, covering tasks like creating content, launching new products, implementing value pricing strategies, engaging on social media, driving upselling initiatives, and enabling sales efforts. Your role will play a crucial part in advancing regional marketing achievements and maintaining alignment with organisational goals.
Your duties will include:
- Support and track POLY4 campaigns in assigned geographical areas and crop segments.
- Ensure farm gate reach, maintain a full and up-to-date database of target customer groups (CRM database) and use effectively to support POLY4 campaigns.
- Coordinate and collaborate with other regional functions (e.g. agronomy, and market intelligence) to ensure alignment in region specific marketing efforts.
- Propose innovative field marketing and digital marketing tools for the region, prepare and implement specific projects, coordinate with regional marketing manager.
- Monitor the acceptance of campaign messages across various customer levels and propose corrective actions as necessary to the regional team.
- Assist in analysing marketing data, including campaign results, conversion rates, and web traffic, to inform future marketing strategies.
- Liaise with external vendors to execute promotional events and campaigns.
- Organise and conduct market research to gather insights for campaign optimisation.
- Prepare and deliver promotional presentations.
- Create regional communication content and manage online platforms including the company website and social media accounts.
- Propose and develop digital and non-digital sales toolkits to help B2B customers to convey product messages to sub-customers.
- Track customer trends, needs and POLY4 brand acceptance at all sub-customer, influencer and farmer level and propose any proactive corrections.
- Collect Grower, Channel, Influencer information continuously and propose to regional teams segmentation and targeting models for POLY4 campaigns.
- Collect and report competitor activities to regional leadership team e.g. pricing structures/commercial implementations at farm level (at all downstream levels), marketing and commercial activities and implications for POLY4 campaigns, propose proactive/corrective response.
- Continuously collect and consolidate key buying factors, in coordination with regional agronomists, report to regional leadership team.
- Assist in implementing marketing strategies and contribute to operational planning processes.
- Support sales development efforts and provide assistance to country-specific marketing activities.
- Participate in relevant stakeholder engagements and ensure actions are consistent with sustainability expectations.
Qualifications:
Knowledge and experience required:
- Previous experience in similar functions and in the fertilizer, other agribusiness or relevant industries.
- Technical and regional customer/GTM understanding.
- High level knowledge of computer applications including MS Office suite, Adobe Creative Suite, CRM systems, and tools like web analytics and Google AdWords
- Methodical organisation skills combined with a customer-centric mindset.
- Comprehensive grasp of marketing fundamentals encompassing both traditional and digital techniques such as SEO and social media, along with proficiency in market research methodologies.
- Highly proficient in spoken and written English essential, and additional language would be a plus
We are looking for the right candidate to possess and apply the following skills at a defined level.
- Possessing commercial acumen alongside a flair for creativity.
- Hands-on approach to work, demonstrating resilience under pressure and adept prioritisation to fulfill project requirements.
